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Strategic Planning
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Development of a community-based immigration and internationalization
strategy to expedite and enhance the Greater Fredericton Region’s
local competitiveness in seeking, attracting, recruiting and
retaining economic/business immigrants.
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Development of an international education strategy and business
execution model to guide the collaborative market penetration
and sustainable efforts of the provincial Government of New
Brunswick, universities, colleges, public education, private
training companies, business and industry in the high competitive
lucrative global market.
- Facilitation and strategy documentation for strategic planning
efforts by the Management Committee for the International Student
Recruitment Project, a collaborative project by New Brunswick’s
5 universities and the provincial Department of Education.
- Design, delivery and strategy documentation of a strategic
planning process for a national association to determine key issues,
planning parameters and directions for future growth.
- Facilitation strategy documentation for a Government of New
Brunswick Departmental strategic focus process to identify emerging
trends and their impact on the Department, to assess the Department’s
strengths, weaknesses, opportunities and threats, to clarify Departmental
customers and stakeholders, to identify strategic issues in building
organizational capability and to identify strategies that will
contribute to achievement of the corporate mission and vision.
- Facilitation and strategy documentation for a corporate strategic
focus process for the Atlantic Canada operation of an international
corporation. Designed to identify emerging trends and their respective
impacts on the company, to assess current strengths, weaknesses,
opportunities and threats, to identify the customers and stakeholders
that the Atlantic Canada operations currently serves and will
be serving in the future, to assess how the company currently
conducts it's business in Atlantic Canada and how it should conduct
its business, to identify strategic issues in building organizational
capability and to initiate the process of identifying strategies
that will contribute to achievement of the corporate mission.
- Design facilitation and strategy documentation a senior managers'
corporate strategic planning process by the New Brunswick Geographic
Information Corporation (NBGIC) followed by facilitation of a
corporate planning process for province-wide NBGIC staff.
- Design, facilitation and strategy documentation of a strategic
planning process to set a vision for Meeting New Brunswick and
to formulate goals, objectives and key performance indicators.
- Design, facilitation and strategy documentation for a national
strategic planning process designed to develop a business model
that would define success in the context of the business the Canadian
Ski Coaches Federation wants to be in, how that success will be
measured and what will be done to achieve it by the year 2000.
- Design, facilitation and strategy documentation of a comprehensive
strategic planning process with aboriginal peoples to develop
a practical and realistic strategic plan to ensure long-term sustainability
of New Brunswick's only native friendship centre.
- Design, facilitation and strategy documentation for a directional
planning process to identify and inventory the Canadian Paraplegic
Association, NB Division resources and strengths and to determine
overall direction to guide the Association in the long term.
- Design, facilitation and strategy documentation for an organizational
strategic planning process to expedite the Ontario Ski Instructor's
Alliance delivery of provincial programs and services.
- Design, facilitation and strategy documentation for an organizational
strategic planning process to expedite the New Brunswick Equestrian
Association's delivery of multiple discipline provincial programs
and services.
- Design, facilitation and strategy documentation for an organizational
strategic planning process to expedite the New Brunswick Alpine
Skiing Association delivery of provincial programs and services.
- Design, facilitation and strategy documentation for an organizational
strategic planning process to expedite the Canadian Ski Instructor
Alliance delivery of national and international programs and services
followed by a strategic plan implementation review.
- Design and facilitation of an organizational strategic planning
process to expedite the Swimming New Brunswick Association in
identifying their needs, issues, and potential for growth as well
as to initiate the development of a provincial strategic plan.
- Design and facilitation of an organizational strategic planning
process to evaluate New Brunswick Tennis Association progress
and to modify their master plan based on changing needs and issues
as well as to align their provincial activities with their national
association's master plan. A provincial study to facilitate ten
provincial recreation organizations in identifying their needs
and issues related to their future role, functions, services and
growth. This study guided these organizations in the development
of individual five-year master plans to facilitate the delivery
of services to their members and developed a provincial policy
and procedures for a leadership assistance program for recreation
organizations.
Business Planning / Business Development
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Consulting, training and coaching/mentoring services for small
and medium sized businesses in the areas of marketing, promotion,
communication, sales, business planning, business growth strategies,
sales planning and techniques, human resources, internet marketing,
international marketing expansion, etc.
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Development of a community-based immigration and internationalization
strategy to expedite and enhance the Greater Fredericton Region’s
local competitiveness in seeking, attracting, recruiting and
retaining economic/business immigrants.
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Consulting advisory services for business clients referred
by ACOA, community economic development agencies, etc. The range
of consulting services provided relate to all aspects of small
and medium sized business operations: strategic planning, organizational
development, marketing, promotion/communications, human resources,
business growth strategies, sales, etc.
- Feasibility study for a New Brunswick Institute for International
Research that fosters the study of international affairs, international
policy development and creates strategic partnerships between
academia, government, private sector and civil society.
- Development of a business and marketing plan for a chamber
orchestra to support sustainable market penetration and business
operations in Atlantic Canada and Canada in 3-5 years.
- Development of a provincial international education strategy
and business execution model to guide the collaborative market
penetration and sustainable efforts of the Government of New Brunswick,
universities, colleges, public education, private training companies,
business and industry in the multi-million dollar global market
place.
- Strategic business development and international marketing
for a Canadian learning company with hundreds of clients across
Canada, the United States, New Zealand, China and emerging markets
in Europe and Asia.
- Chair of an Adjustment Committee established by NB Training
and Employment to guide, direct and render professional assistance
to an adjustment program for all parties affected by a private
sector company’s business operations.
- Business consulting and planning with individual New Brunswick
Community Economic Development Agencies.
- Development of a business plan for the Fredericton Arts Alliance,
an arts sector umbrella organization with a mandate for economic
development of the regional sector.
- Feasibility study and business plan for development of a community
arts learning center to be located in a heritage school building.
- Comprehensive market analysis for the Sentier NB Trail, development
of an organizational business development plan and a Sentier NB
Trail marketing plan.
- Market research and business planning for a start up aboriginal
arts/crafts business projecting export domestically and internationally.
- Development of the go-forward business plan for continuation
of the New Brunswick Scenic Drive Marketing Clubs as an incorporated
non-profit organization. ............................................................................................
Organizational and Human Resource Development
- Corporate human resource planning assignment for a Canadian-based
international company, including human resource gap analysis,
corporate restructuring, development of corporate position descriptions,
human resource policies and procedures and a corporate performance
management system.
- Provision of international recruitment and immigration services
specializing in the IT industry.
- Provision of the full range of human resource management services
for CGI Atlantic Region including the coordination of the recruitment
of information technology professionals.
- Provision of transition and employment counseling services
to employees of a private sector company affected by organizational
restructuring.
- Executive recruitment services for an information technology
specialist for a leading Canadian Nuclear Energy organization.
- Conflict resolution training for attendees to the 15th annual
Health and Safety Conference.
- Career counseling, planning and job search strategies for displaced
employees of a large multi-national company.
- Individual career counseling, career planning and job search
assistance for affected federal employees. ....................................................................................................................................................................
Market Research and Market Planning
- Comprehensive market analysis for the Sentier Trail development
and development of an organizational business plan and a Sentier
NB Trail marketing and promotions plan.
- Research, design and development of a market entry strategy
for New England for a private client.
- Conduct of a tourism customer analysis study for the New Brunswick
Appalachian Range in concert with The ARE Consulting Group Inc.,
Thomson Environmental Management, Daniel K. Glenn Ltd. and the
University of New Brunswick Applied Statistics Centre.
- Export market consultative services for a private client including
market research and assessment, preparation of an international
market entry plan for Mexico and New England and follow up market
support services.
- Development of a marketing plan for the new Customer Service
Excellence Program including market situational analysis,
identification of target market segments, product positioning,
definition of marketing objectives, marketing strategies, product/corporate
identity, integrated communications plan and marketing implementation
and evaluation plan.
- A provincial study to facilitate ten provincial recreation
organizations in identifying their needs and issues related to
their future role, functions, services and growth. This study
guided these organizations in the development of individual five-year
master plans to facilitate the delivery of services to their members
and developed a provincial policy and procedures for a leadership
assistance program for recreation organizations.
- A market study for a private client for a proposed log constructed
furnishing/accessories business.
- A market study for a private client for a proposed outfitting
business on the Miramichi River.
- A market study for a private client for expansion of a textile
maintenance services business.
Marketing and Communications/Promotions Strategies
- Comprehensive market analysis for the Sentier NB Trail and
development of a Sentier NB Trail marketing plan and promotions
strategy.
- Development of a marketing plan and promotions strategy for
a community arts learning centre.
- Marketing and promotions consulting services for business clients
of NB Community Economic Development Agencies.
- Design and development of print and electronic marketing and
promotions materials and a multimedia production for the People:
Critical to Business Success/ Le capital humain: c’est capital
pour reussir Conference.
- Design, development, marketing and management of the Better
Business Management Practices Conference and Business Showcase
targeted to small and medium size business owners and senior managers.
This assignment also involved the delivery of advertising/marketing
on the Web skills training for delegates.
- Design, development and production of marketing materials for
Better Business Management Practices seminars offered by
the New Brunswick Training Group Inc. regionally, nationally and
internationally.
- Development of a marketing plan and promotions strategy for
the new Customer Service Excellence Program including market
situational analysis, identification of target market segments,
product positioning, definition of marketing objectives, marketing
strategies, product/corporate identity, integrated communications
plan and marketing implementation and evaluation plan.
- Design and implementation of the public launch of the new Customer
Service Excellence Program.
- Implementation of a multimedia promotional program for the
Customer Service Excellence program.
- Design and production of a Better Business Management Practices
newsletter delivered to approximately 5000 small and medium sized
businesses throughout Atlantic Canada.
Consumer Analysis and Product Development
- Conduct of a tourism customer analysis study for the New Brunswick
Appalachian Range in concert with The ARA Consulting Group Inc.,
Thomson Environmental management, Daniel K. Glenn Ltd. and the
University of New Brunswick Applied Statistics Centre.
- A comprehensive review of the Think Like the Customer training
program involving all program stakeholders as well as provincial
consumers of the program including a needs assessment for front
line customer service training.
- Development of the provincial Welcome Spoken Here strategy
and program design, development and delivery of the associated
training curricula and components including certification training,
multi-media resources, etc.
- Program design, development, marketing and implementation of
a Travel Executive Professional Development Program for senior
managers of leading North American travel companies.
- Design, development and production of the Canada Select Rating
Advisor's training curricula, training materials including the
trainees manual and trainer's guide for the instructor mediated
and self study. This training product was based on national training
standards and the project included development of a certification
model for new Rating Advisors, Rating Advisor supervisors and
Rating Advisor examiners.
- Development of a multimedia tourism product knowledge and customer
service training program entitled Atlantic Canada KaleidEscape
for tourism visitor information centre staff. This program was
based on national tourism standards and involved all creative
work, curriculum and content development, production of print
and slide trainee and trainer materials on accompanying instructional
video.
Urban and Regional Planning
- A tourism market situational analysis for Prince Edward Island
National Park and the immediate service region including the identification
and analysis of community/regional tourism demand generators,
the competition, the business environment, the product, past marketing
efforts and their effectiveness, target markets for future marketing
efforts and market opportunities. Market segmentation was conducted
for non-resident visitors to the study region based on both geographic
and psycho graphic market segments.
- A current and future demand analysis for New Brunswick's outdoor
recreational opportunities by non-resident visitors to the Province
and by New Brunswick residents.
- Field survey design and international implementation of a recreational
use survey for the St. Croix Waterway, a 120 km long river and
lake system. Amulet coordinated and supervised both the implementation
of the field survey by the Atlantic Centre for the Environment
in both the United States and Canada as well as development of
the associated computer analysis and data analysis with the University
of Maine.
- An analysis of current recreational use, users and future use
trends for the International St. Croix Waterway Recreation Area.
The study included quantification and analysis of all current
users, type, amount and distribution of recreational use, development
of user profiles, an assessment of user satisfaction, estimates
of future recreational demand and identification of specific prospective
target market segments in both Canada and the United States.
- A study of existing recreational uses and users of Provincial
Crown Land. This study included identification of target user
groups, development of a province-wide mail-out questionnaire
and an associated computer analysis program and data analysis.
- Consultant on on-going province-wide wildland recreation surveys.
- A social, economic and environmental impact analysis of the
Wildland Recreation component of the Bathurst Pilot Project. This
study included field surveys, computer analysis of social and
economic impacts and cost/benefit modeling. This study of the
43,000 hectare Pilot Project recommended the means by which to
maximize the social and economic impacts and minimize the environmental
impacts of the Wildland Recreation Program.
- Development of a comprehensive and integrated community recreation
service strategy to ensure a fair, equitable and efficient system
that continuously responds to the widest possible range of leisure
needs within the City of Miramichi in the future.
- A recreation needs analysis for the Village of McAdam including
recommended goals and objectives for the community to base future
development decisions on.
- A tourism market situational analysis for the Tantramar tourism
region which included an analysis of the existing tourism market,
an inventory of tourism services, attractions, etc. and identification
and profiling of potential tourism market segments.
- A market situation analysis to assess the tourism potential
for an historical village located in the Town of Sackville, NB
and determination of an appropriate development strategy and implementation
plan.
- A feasibility study to assess downtown development opportunities
for the Town of Sackville, NB. This study included a downtown
development opportunities market analysis, an inventory of existing
tenant mix in the BIA, a site geo-technical survey, a site plan,
conceptual designs for identified development opportunities, an
economic analysis and a multi-year implementation plan.
- Research and analysis of municipal recreation administration
and municipal programming for the Town of Newcastle, NB which
included an analysis of current and future resident recreational
demand and use patterns, an analysis of the current municipal
delivery system and the development of administration, management
and organizational recommendations.
- A five year municipal recreation master plan for the Villages
of Bath and Bristol, NB which included a survey of municipal and
regional residents, an analysis of resident recreational demand
and use patterns, identification of factors impacting on the administration
of a dual-community recreation delivery system and identification
of future developments and facility and program alternatives.
- A five year municipal recreation master plan for the Town of
St. Stephen, NB which included an analysis of resident recreational
demand and use patterns, factors impacting on administration of
a municipal recreation delivery system and identification of future
developments and facility and program alternatives.
- A feasibility study for a new community centre facility for
the Town of Sackville, NB including a market analysis, site analysis,
development of a preliminary facility design and a financial feasibility
assessment.
- A five year municipal recreation master plan for the Town of
Sackville, NB which included an analysis of resident recreational
demand and use patterns and factors impacting on administration
of a municipal recreation delivery system and identification of
future developments and facility and program alternatives.
- A municipal aquatic facility feasibility study for the Town
of St. Stephen, NB including a market analysis, site analysis,
development of a preliminary facility design and a financial feasibility
assessment.
- A regional arena/community centre complex feasibility study
for Grand Bay and Westfield, NB including a user market analysis,
site analysis/selection, capital and operating costing, preliminary
facility design and facility economic impact projections.
- A five-year regional recreation master plan for the Town of
St. Andrews, NB which included a situational analysis incorporating
a market segment analysis, an assessment of the potential for
regional recreation administration and recreation facility, program
and opportunity alternative development opportunities.
- A five-year recreation master plan for the Town of Quispamsis,
NB which included an analysis of resident recreational demand
and use patterns, factors impacting on administration of a municipal
recreation delivery system and identification of future developments
and facility and program alternatives.
- A community aquatic facility feasibility study for the Town
of Perth-Andover including a preliminary facility design, capital
and operational costing, recommended design features and projected
user levels.
- Conduct of personal interviews with representatives of federal
and provincial government departments directly and indirectly
involved in outdoor recreation.
Project Management
- Selection of youth candidates and delivery of the national
Tourism Careers for Youth program across New Brunswick including
both the youth training component as well as the employer train-the-trainer
component Management and marketing of two integrated e-learning
business knowledge, skills development and communication centres.
- Design, development, marketing sponsorship administration and
management of the bilingual Atlantic Canada People: Critical
to Business Success/Le capital human: c'est capital pour reussir
Conference which attracted over 200 business CEO's and senior
managers.
- Design, development, marketing and management of the Better
Business Management Practices Conference and Business Showcase
targeted to small and medium sized business owners and senior
managers.
- Program design, development, marketing and implementation of
a Travel Executive Professional Development program for
senior managers of leading North American tour/travel companies.
- Selection of youth candidates and delivery of the national
Tourism Careers for Youth program across New Brunswick
including both the youth training component as well as the employer
train-the-trainer component.
- Consulting assignment to introduce industry, to market and
to implement national tourism occupational standards and certification
throughout the Province.
- Administration of a telephone survey for the New Brunswick
Campground Grading Pilot Consumer Research project.
- Administration of a telephone survey of North American customers
using New Brunswick Outfitters in 1992 and statistical analysis
of the data.
- A statistical analysis of patient visits to the Fort Smith
Health Centre from 1985 to 1990.
Facilitation Services
- Design and facilitation of an organizational planning session
to address internal Departmental working issues resulting in a
report to the Deputy Minister.
- Design and facilitation of a planning session for a municipal
and community-based special events/festivals organization.
- Design, facilitation and preparation of a final report for
community tourism development initiatives for Campobello Island.
- Facilitation and final report preparation of a Retail Marketing
Opportunities for Industry review/planning session with for a
private client of M5 Advertising Ltd.
- Design, implementation and preparation of the final report
for provincial focus groups to evaluate the New Brunswick Point
of Sale and Point of Display components of the Day Adventure product
and to initiate strategic planning for 1997.
- Design, facilitation and preparation of the final report for
a Divisional think tank designed to evaluate the clients progress
to date and initiate the client's strategic planning efforts.
- Design and facilitation for a planning session to develop a
cohesive approach for arts/cultural organizations to cooperatively
plan and deliver activities, programs, etc.
- Design, facilitation and preparation of the final report for
a planning session to review known tourism product changes for
1995 and to brainstorm product marketing ideas to support product
changes
- Design, facilitation and preparation of the final report for
a Motorcoach Tour Operators Round Table to assess New Brunswick's
performance in the Motorcoach Tour industry and to generate specific
recommendations for improvement.
- Session facilitation and preparation of the final report for
an internal tourism product development think tank to review the
Department's six strategic product areas, tourism entrepreneurship
and product development, potential government assistance programs
to stimulate entrepreneurial tourism products and future infrastructure
needs.
- A community planning workshop to assess the community's recreation/leisure
needs, to explain the master planning process and to determine
the next steps for the community to undertake.
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